Category: + Neo-posterism
-

MOMBÓ ART GALLERY (Spain)
The prominent Spanish art magazine, MOMBÓ Art Gallery, published an article with my work, thank you!
-

The seventeenth way…
The seventeenth way to create Neo-poster images is achieved by using letters that give the impression of melting, as if exposed to heat. This process creates a slight sense of disorientation: the more the letters melt, the slower the decoding becomes, making reading more difficult and the words appear more pictorial. The order shifts from…
-

A formal pictorial versus formal orden
Neo-posterism seeks to show how letters (a formal order) can be integrated into the image (a pictorial order). This endeavor arose from my question: Why is it that, when letters are placed in an image, they always capture the viewer’s attention so powerfully?
-

The sixteenth way…
The sixteenth way to create Neo-poster images is achieved by playing with the size of each letter—sometimes large, sometimes very small, and sometimes normal-sized. This process creates a slight sense of confusion: the greater the variability in size, the longer the decoding time, which slows down reading and, in a way, makes the words seem…
-

The fifteenth way…
The fifteenth way to create Neo-poster images is achieved by playing with the interline spacing, sometimes very close together and other times very far apart. This process creates a slight sense of confusion: the greater the variability in spacing, the longer the decoding takes, which slows down reading and, in a way, makes the words…
-

The fourteenth way…
The fourteenth way to create Neo-poster images involves repeatedly changing the background color &/or the lettering color. This process creates a slight sense of confusion; the greater the color variability, the longer the decoding takes, slowing down the reading process and, in a way, making the letters appear more painterly.
-

The thirteenth way…
The thirteenth way for creating Neo-poster images involves applying pressure and spreading paint over the letters. This process first creates the letters (formal order) and then, through color blending (pictorial order), unites the words, creating a fusion between the letters and their colors. This blending of orders creates the letters, at least in part, as…
-

The twelfth way…
The twelfth way to create Neo-poster images involves placing the words with their shadows, but not in the traditional way where the shadow begins after the image. Instead, it creates a blend between the letters and their shadows. Naturally, this effect can be combined with others, such as illuminating the word with varying intensities. This…
-

The eleventh way…
The eleventh way to create Neo-poster images is to cut out, repeat, and paint in different colors a group of letters that form a word; this incompleteness and variability in color (lack of uniformity) makes decoding difficult, bringing the word closer to the image. This explains why reading the word “Love” is slower than usual.
-

A tenth way…
A tenth way to create Neo-poster images is to use overlapping numbers or letters, so that more numbers or letters can be read than if they were separated (For example, in the image, with a little imagination, you can see all the digits) this fusion or mix takes the prominence away from the letter or…